Amethyst Blonde Purple Shampoo

Keep your blonde looking fresh, bright, and brass-free.

This toning shampoo is designed to gently cleanse while neutralising unwanted yellow and orange tones in blonde, highlighted, or grey hair. Infused with violet pigments, it helps restore a cooler, more balanced finish after just a few washes.

The formula creates a rich lather to remove buildup, while added conditioning ingredients help support softness and shine—leaving hair feeling clean, refreshed, and visibly brighter.

✨ Key Benefits:

• Neutralises brassiness in blonde, grey, and highlighted hair

• Cleanses away buildup and excess oil

• Helps maintain a cooler, brighter tone

• Leaves hair feeling fresh, soft, and manageable

💡 How to use:

Apply to wet hair, massage into the scalp, and work through lengths. Leave on for 1–3 minutes depending on desired tone, then rinse thoroughly. Follow with a conditioner.

⚠️ Use 1–2 times per week to maintain tone. Avoid overuse on very dry hair.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Coco-Glucoside, Glycerin, Cocamidopropyl Betaine, Propanediol, Bis-(Isostearoyl/Oleoyl Isopropyl) Dimonium Methosulfate, Orchis Mascula Flower Extract, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Panthenol, Dicaprylyl Ether, Lauryl Alcohol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Caprylyl/Capryl Glucoside, Glycol Distearate, Phenoxyethanol, Ethylhexylglycerin, Calcium Aluminum Borosilicate, CI 77891, Silica, Tin Oxide, Acrylates Copolymer, Sodium Benzoate, Potassium Sorbate, Citric Acid, Sodium Chloride, Tartaric Acid, Benzyl Alcohol, Parfum, Sodium Hydroxide, CI 60730.